Safety Insights
Real impact on road user safety at optimised cost.
What
Safety Insights is a cloud-based data analysis solution that automatically identifies high-risk areas on the network and provides you with contextual data to better understand what actually happens on your roads. It allows you to act proactively, before accidents happen and make better decisions using objective data from vehicles driving your roads to identify the most effective investments.
For
Road Safety
Identify road safety improvements at minimal cost
Analyze the effectiveness of safety measures
Monitor trends on your network with minimal effort
Move towards CRASH PREVENTION to help save lives
Asset Management
Better understand the road user experience
Know if driver safety is compromised
Prioritize your road maintenance schemes (Risk Based Approach)
Support & justify your investment decisions
Features
Driving behaviour data: harsh braking, sudden steering, near misses, …
Contextual data: weather information, lighting conditions, day of the week, time of the day, actual vehicle speed…
Real accident data from accidents reports
Correlation analysis
Trends from past months and seasonal effects
Measure impact of counter measure actions
From Data to Insights
Input data
Monitoring collective driving behaviour on your network, 24/7, in all weather conditions
Analysis
Analyzing patterns in the data to identify areas with repeated abnormal driving
Enrichment
Combining various sources of data to better understand what road users really experience and act before a crash occurs
Voice of our customers
Neil McArdle, Senior Highways Asset Management Officer at Blackpool Council outlined their aims using RoadTrace data feed in Gaist GIS:
‘In the highways asset management team at Blackpool we are responsible for road safety initiatives alongside highways maintenance. As with our routine highways maintenance activity, we are continuously looking for ways to make our roads safer and part of this is finding the most innovative ways to maximise efficiency and spend public money where it will have it’s greatest positive impact for road users’
Neil Continued on the benefits of using the data:
‘The connected vehicle insights have already proven beneficial, providing an additional source of intelligence to indicate where problem areas may be developing that we weren’t previously aware of. For example, the data picked up a school rat run that we weren’t previously aware of and had no way of knowing about until the RoadTrace data prompted us to inspect the area using the integrated Gaist imagery’
The data also provides additional insights for the team at Blackpool to measure the impact of road safety initiatives:
‘We are also looking at using the data to test the effects of new signage or road layouts, seeing how new infrastructure changes harsh braking as an indicator for improved road safety. This is potentially game changing for our understanding of how our work positively impacts local communities, giving us empirical evidence enabling us to continually improve road safety across Blackpool’s network’