West Sussex County Council - Testimonial

Road safety has always been a top priority for communities and government agencies. With the advancement of data analytics, tools like RoadTrace are revolutionising the way public funds are allocated to improve safety outcomes.

Chris Stark, Road Safety Group Manager, highlights the transformative impact of using RoadTrace:

"This targeted insight is allowing us to prioritise the allocation of public funds more effectively to reduce collisions and serious injuries. Additionally, the analysis supported an existing project by pinpointing exact locations of real driving behaviours to help design future improvements. The insights delivered by RoadTrace are empowering us to make data-driven decisions to improve road safety."

By leveraging data-driven insights, RoadTrace is giving road safety groups the precision and clarity needed to identify problem areas, understand driver behaviour patterns, and implement targeted safety measures. This innovative approach not only maximises the impact of public spending but also ensures that communities benefit from safer, well-planned road networks. As a result, lives are saved, and roads are made safer for everyone.

Empowering Road Safety with Precision and Insight
RoadTrace stands as a game-changer for public safety officials, providing actionable insights to optimise infrastructure planning and reduce road-related incidents. The ability to focus investments on high-impact areas is proving invaluable for organisations dedicated to protecting citizens and improving traffic conditions.

With the support of advanced analytics, the future of road safety is becoming clearer, more proactive, and highly effective.